Panerai Opens New Boutique in Milan with Limited Edition Watch


  • Panerai has opened a new boutique in Milan, Italy. The boutique spans 160 square meters across two floors and offers a continuation of the ‘Casa Panerai’ narrative.
  • The ground floor showcases Panerai’s collections, while the first floor features a timeline design and the ‘Bar Italiano’.
  • To celebrate the opening, Panerai has launched a special edition timepiece, the Luminor Marina Milan Edition PAM02319, in reference to the boutique’s address.
  • The watch has a 44 mm steel DLC case with a sleek black look, engraved crown protecting device, and water resistance of up to 300 metres.
  • The dial features a blue-to-black gradient and a “sandwich” structure with Super-LumiNova for illumination. It also has a seconds counter and date window.
  • The case back is engraved with a Milanese scenery.
  • The watch is powered by the automatic P.9010 calibre with a three-day power reserve and various additional functions.
  • The timepiece is paired with a blue strap made of recycled PET material and comes with a second black rubber bracelet.

Ted’s Take:

Ah, Milan, the city of fashion and style. And now, it has a new addition to its fashionable landscape – the Panerai boutique. Perfect for those who want to add a touch of class and elegance to their wrist. Not only can you check out Panerai’s impressive collections on the ground floor, but you can also take a trip through time on the first floor with the timeline design. And if you need a break from all that watch admiration, you can relax at the ‘Bar Italiano’ with a coffee or a drink. It’s like a time-traveling coffee break – who wouldn’t want that? Panerai also decided to celebrate the boutique’s opening in style with a special edition timepiece, the Luminor Marina Milan Edition PAM02319. With its sleek black DLC case and engraving of ‘Milano’ on the crown, this watch is a beautiful tribute to the city. And let’s not forget about the blue-to-black gradient dial and the engraved case back that features Milanese landmarks. It’s a watch that combines style with function, just like Milan itself. So, if you

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One thought on “Panerai Opens New Boutique in Milan with Limited Edition Watch

  1. Amazing post
    Great article! The new Panerai boutique in Milan sounds absolutely amazing. I love how they have incorporated the ‘Casa Panerai’ narrative and the timeline design on the first floor. It must be a truly immersive experience. The Luminor Marina Milan Edition PAM02319 is also a stunning timepiece, with its sleek black DLC case and Milanese engravings. I’m curious, what other special edition timepieces has Panerai released in the past to commemorate boutique openings?

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