The 50th Anniversary of the Baume & Mercier Riviera: Time+Tide Celebration


  • The Baume & Mercier Riviera is celebrating its 50th anniversary with a special event hosted by Time+Tide. The Riviera, known for its avant-garde design and neo-vintage aesthetic, has become one of Baume & Mercier’s most iconic watch collections. In addition to the event, Baume & Mercier has released new takes on the Riviera formula, including the Riviera Azur 300m, the Riviera Perpetual Calendar, and the Riviera GMT. The brand plans to release more high-complication Rivieras in the future.
  • The event was held at Time+Tide’s Discovery Studio in Melbourne and showcased vintage and new Riviera watches. Baume & Mercier’s Managing Director Asia-Pacific, Frank Lam, attended the event and discussed the brand’s success in the Asia-Pacific region as well as plans for future releases. The vintage Rivieras on display will remain at the Discovery Studio for the coming week.

Ted’s Take:

Baume & Mercier knows how to celebrate in style with the 50th anniversary of its iconic Riviera collection, and their collaboration with Time+Tide is like icing on the cake. It’s like throwing a party and inviting all your friends to admire your collection of vintage cars and flashy new models. The Riviera Azur 300m and the Riviera Perpetual Calendar are like the cool kids at the party, standing out with their integrated bracelets and luxurious features. And let’s not forget about the Riviera GMT, which is like that friend who’s always jetting off to exotic destinations. Overall, it’s clear that Baume & Mercier is taking its Riviera collection to new heights, and we can’t wait to see what they come up with next.

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